"Thank you, Mark, for talking me into this website idea. It's the best thing we've done yet!"

Email to Outreach Director

from CEO

Washington




A Few Clients:

 

Palliative CareCenter and Hospice of Catawba Valley Community Nurse and Hospice Hospice at Home Napa Valley Hospice & Adult Day Services Hospice of Baton Rouge

Educational Website for Hospice

Let Google connect you with family caregivers


Hospice marketing professionals understand that the Internet is the medium of the 21st century and that search engines are key to driving traffic to your door. In fact:

  • 50% of viewers will arrive at your website as a result of a search engine search (usually Google, MSN or Yahoo).
  • 25% will arrive from a link on another site.
  • 25% will arrive by directly typing in your web address (typically from something they heard or read).


We make it easy to reach families earlier in the process. You can cast a wide "Google net" by offering your community an educational website rich in the caregiving content families are searching for. Topics include:

  • basic caregiving and medical concerns.
  • emotional-spiritual issues.
  • important financial and legal decisions.


You can even increase the chance your site will be bookmarked by adding an online directory of local resources.


License an exclusive 60+ page "e-library" with your name, logo, colors. We brand our plug-and-play web template with your graphics and local information. You receive numerous interactive links to connect viewers to you, your service, and your strategic goals:

  • Online referral forms
  • "Ask the Expert"
  • "Share your Story"
  • Online donation capability


We write all the articles and provide links to national resources. We even provide a section with professional development resources to help you network with physicians. You add your local information if/as you have time.


None of your competitors can license this online marketing tool. You reserve a territory, with a unique web address at www.seriousillness.org (e.g., www.seriousillness.org/sandiego), paving the way for a marketing campaign geared to the pre-hospice audience:


"Caring for someone who is seriously ill? We can help. Go to www.seriousillness.org/[yourcommunity]."


Build name recognition with a "Hospice Lite" approach to marketing. A companion educational website allows you to reach people who would never type "Mom" and "hospice" in the same sentence. (Hospice seekers will find your company website at [yourhospice].org. But families who are "pre-hospice" can now gain exposure to you, your brand, and your services through the Google-magnet content of your exclusive e-library.)


Harness the power of search engines and distinguish your hospice from the competition.


Check out our demonstration template.

Then give us a call to see if your territory is still available: 707-477-0700