Home Health Marketing with Online Resources

Educate your community
while promoting your services

With branded, online educational resources you increase your visibility on the Internet and connect with families who would never think to go to your business website. Plus, you can use the materials for networking with your professional referrers. They will love the practical, bookmarkable information available at their fingertips any time of night or day.

Home Health is the best kept secret in elder care.
We're here to help you change that!

Expand your reach with an integrated home health marketing campaign:

"Concerned about the safety of an aging parent? We can help.
Go to www.KeepMomAtHome.org/[yourcommunity]."

The primary audience for Internet marketing is the Boomer daughters and sons. They turn to the Web for caregiving answers. They know their parents wish to stay at home, but they worry about whether this is safe. They suspect there are services to help, but they don't understand the elder care continuum. They don't even know what "home health" is, let alone how to find you. That's where we come in.

The Internet offers countless opportunities to increase your visibility: from e-newsletters and online directories, to search engine strategies, and reciprocal linking campaigns.

Reach out to families before their perceived need. We make it easy by offering web-based information on key elder care topics.

These online resources will also be attractive to the professionals who refer to you. They can use your branded materials as on-demand patient education and referral information. Every page they print and hand to a client has your name and logo on it.

You receive an area exclusive.
None of your local competitors can license this service.

Below are some home health marketing ideas for using our brandable Web resources to promote your service:

To elder care professionals

To the community

To the media

Find the reporter on the senior beat. These are busy professionals, but you have something to offer that is more than home health marketing. Your online resources will make their lives easier and provide a robust resource for their readers. Give them a tour of the site, in particular:

Using paid advertising

Take advantage of the non-commercial web address and promotional campaign:

"Concerned about the safety of an aging parent? We can help.
Go to KeepMomAtHome.org/[yourcommunity]."

Ideas for marketing home health via paid advertising include:

Using the Internet itself