Assisted Living Marketing
Keep your leads engaged
And your referrers connected
If you are in charge of assisted living marketing, you know the challenges of promoting your brand and distinguishing your community from your competitors'. The good news is you can use the Internet to network with professionals while harnessing Google to generate and engage family leads.
Whether you are targeting the discharge planners who refer to you, or the family caregivers who are key decision-makers, these cost-effective tools can boost your productivity:
- A monthly e-newsletter with educational caregiving information for adult daughters and sons
- Interactive features that prompt viewers to contact you for more information or to schedule a tour
- Links that help others spread the word about you and your services
Now even smaller communities can afford to take their assisted living marketing online and leverage Google the way the larger companies do.
Use the Web to generate leads. You can market your e-newsletter in its own right, as a gift to your local service area.
Use the Web to keep your leads engaged. You stay top-of-mind by putting your brand in their email inbox once a month!
Use the Web to network with professionals. Give your professional referrers a subscription to your e-newsletter. This way you will come to their awareness regularly. Remember, anything they see or print for a client will have your name and logo on it. This is "viral marketing" at its best. Plus,
You receive an area exclusive
None of your local competitors can license this resource
Nearly 3/4 of middle-aged Americans use the Internet, as do 41% of seniors.
If your assisted living marketing plan does not include a distinctive Internet strategy, you are losing a significant opportunity.
Give us a call 707-477-0700 (Pacific time) or email us at info@elderpagesonline.com.